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VIRTUAL Women in Business Speaker Series- Marketing in Turbulent Times- Debra Jason
January 8 @ 7:30 am - 9:00 am
Title & Description:
Marketing in Turbulent Times
Looking back at 9/11 when times got tough, companies began cutting back. Sometimes they let employees go and stopped there. Other times, they eliminated their marketing – afraid to spend marketing dollars.
In today’s COVID-19 environment, you know it’s about more than letting employees go. Many businesses – small and large – were required to shut their doors to customers. As spa professionals, you know that, despite the crisis closures, it’s important to maintain a presence in the marketplace.
When you remain visible during the hard times, customers and prospects will remember you when the good times return. Keep your message out there, stay top-of-mind and do so with authenticity and compassion. This program explores how you can do that, without breaking the bank.
Top 4 takeaways:
• 5 cost-effective marketing strategies for staying visible during turbulent times.
• A free resource to help you gain exposure to a broader market.
• Two video platforms that don’t require expensive camera equipment.
• The one social network that opens the door to up to 40 times more opportunities.
BIO/INTRO: DEBRA JASON
Marketing & writing with heart, not hype, Debra Jason is a national speaker, author, direct response copywriter and marketing mentor. She speaks about the value of building relationships and the art of engaging as they relate to attracting clients, generating leads and networking — online and off.
Debra started her copywriting business from scratch, at a time when Colorado was in a recession. She had one client to her name and no degree in marketing. After a consistent and persistent effort to market herself and keep marketing herself, she is proud to say she’s still in business – more than 30 years after she opened her doors.
Author of the award-winning book, Millionaire Marketing on a Shoestring Budget™, Debra shares cost-effective marketing strategies that help you gain increased exposure, create a steady stream of happy clients, and build your business without breaking the bank.